Business Development

We work with your teams to create bespoke business growth  opportunities  to accelerate achievement of business goals.

Industry Outreach

Reaching out and creating new business opportunities through personal industry relationships

Brand and company creation and development

We create purpose & clarity on brand proposition, how your brand behaves and how your brand appears in the marketplace. 

Early adopter plan

cachet nyc has the ability and network to reach out to early adapters who are on the cutting edge of innovation to support a specific brand to influence consumer / influencer outreach.

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Bespoke business targets

We create tailor made target customer lists with your teams to increase sales revenue.

Brand and Company Enhancement

We provide extensive research to understand how brands and companies are perceived and construct strategy and action plans to elevate the existing market perception.

Unique collaboration

From brief liaisons to long-term partnerships with appropriate partners & brands reinforced by influential connections within key industries.

Brand communications

We work with your teams to create a clear & strategic plan to curate the most effective direct to market & consumer messaging across all integrated communication platforms to guarantee cohesive brand perception.

Social Responsibility

We present the most relevant community driven projects / affiliations / partnerships to further enhance brand / company messaging.

saira Mehar

Saira Mehar is the Co-Founder of cachet nyc and brings experience across global markets in London, New York, Los Angeles, Italy and Dubai.

She has over 19 years of experience within the fashion & entertainment industry, starting with UK sales for the Italian heritage brand Fiorucci and then Missioni Mare where she built relationships with premium retailers such as Harrods, Harvey Nichols , Matches & Selfridges. Saira then went onto head up business development with a high profile London event agency and worked on projects for global VIP celebrities managing private social events for the likes of Justin Timberlake, P.Diddy & Pharrell Williams. 

Working for global brands within international markets she is now skilled and has mastered finding the right partners & brands to meet commercial objectives.

Saira spearheaded business development strategy, communications & sponsorship for Fashion Forward Dubai and created collaborations, celebrity placement event & VIP management for global brands including: Audi, MAC, L'Oreal, Mulberry, Fendi, DKNY, Bloomberg, Cadillac, Louis Vuitton, Prada, Moschino, Cartier, Estee Lauder, Weinstein Company, Warner Bros and Armani.

Saira is also a certified business coach, Hatha yoga teacher and avid fashion enthusiast.

sabrina mehar

Sabrina Mehar is the Co-Founder of cachet nyc, formed out of her love for connecting people, driving sales and re-energizing brands.

With over a decade of experience in the advertising, luxury and the wellness arena, she brings her energy and creativity to each role, from launching a private members club in New York to heading up global sales for a variety of production and post production companies. 

Sabrina has a successful track record of driving revenue, exposing her clients to new markets, rebranding their identity, hiring teams, executing events, establishing new business relationships and retaining existing clients. 

She has met the demands of numerous agencies and brands from JWT New York, Wieden + Kennedy, Mother London, Coca-Cola, Unilever, Anheuser Busch, Estee Lauder, Setai Club Wall Street and the Cornelia Spa. She has a strong passion and enthusiasm for people, which enables her to provide an impeccable client experience.

Sabrina is also known for her love for wellness and holistic health. She is a certified Reiki, Kundalini and Hatha yoga teacher, having trained in Hawaii and New York.